Functional Confectionery: A Sweet Evolution Towards Health, Wellness | Industry Overview and Forecast to 2032
The global functional confectionery market was valued at USD 2.55 billion in 2024 and is expected to reach USD 4.69 billion by 2032 During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 9.10%, primarily driven by the increasing demand for healthier, functional food options. The confectionery industry has long been associated with indulgence, pleasure, and sweet satisfaction. However, in recent years, the traditional notion of confectionery has been redefined by the rising concept of functional confectionery. Unlike conventional candies, chocolates, and gums, functional confectionery offers additional health benefits beyond taste and enjoyment. These products are fortified with ingredients such as vitamins, minerals, probiotics, fibers, botanicals, and proteins designed to support immunity, digestion, energy, and overall wellness. The growing demand for healthier alternatives, coupled with consumer awareness of nutrition and preventive healthcare, is...